Grand Traverse Health Department in Michigan has produced an exemplary 10-minute video currently available online. This video motivates people to prepare for general emergencies and pandemic influenza through clear messaging and a catchy, simple theme (plan. prepare. prevail.). The tone is even-handed and reassuring, which heightens the message that people will be able to prepare with little difficulty. The messages also reinforce the idea that personal preparedness now will help individuals and reduce the burden on their community during a pandemic. The video also uses local newspaper clippings, real-life examples, and a historical overview of the local impact of pandemic influenza to heighten awareness among Grand Traverse County residents. This short video represents an extremely thoughtful risk communications approach that emphasizes personal preparedness and places pandemic influenza in the context of all-hazards preparation.